So many businesses leave money on the table every single month by not taking advantage of the internet. Often customers visit a boring website, with very little information on the product they want to purchase. The number one rule to selling a product, is becoming the product. You must know everything about it. With the internet, there is an art to marketing your item.
The customer can not smell, or touch the product. Therefor it is crucial that you provide them with a very informative description. Take clothing as an example. With clothing the customer should feel as though they are already wearing that sweater before they even order it. By doing this, they will likely revisit and make a purchase if for some reason they couldn’t buy it on the initial visit. They need to be able to visualize wearing it, and by providing a nice description of the item they will do exactly that. Offer free exchanges and a return policy. It is important not to charge customers a penalty for these returns. They are buying from a desk, and taking a risk. Many are already leary, so it is important to make it a good experience for them.
It is also important to tell them why they need the item you are selling. Where can it be used and how? How big is this item? Exact measurements are best. What will owning this item do for them? Will it improve their life in any way? Will it simplify things? Are their multiple ways to use this item? People really need visuals, and pictures do not always work. Unless of course, you provide several pictures of the item. Items with more pictures vs. one stock photo, will always sell better.
Again, in any sales job it is about believing in what you sell. I once sold an empty box on ebay for $250.00 in a mystery auction. Granted, I put things in the box before I shipped it, but the customer had no idea what was actually in the box. However, people kept bidding. Why? Because the way I described the box, and possible things I would be placing in it. It got them excited, and they wanted it.
So get them excited, and pump them up. Provide quality service once they have purchased and you will likely gain repeat business, as well as word of mouth advertisement. Good Luck!
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